Jul 21

There are a number of ways you can make money online.  Whether you are an affiliate or vendor, the variety of marketing tactics can be confusing and overwhelming.  You can use pay per click, articles, classifieds, banners, cpa and more to get your business moving and put money in your pocket.  Zero Friction Marketing is a mostly about cost-per-action (cpa, cost per acquisition) marketing.

First, we examine the problems with affiliate marketing, which constitutes the bulk of how you make money online. The system is easy: make traffic click on your affiliate link, and if they buy the product, you will get commissions. Getting the traffic is quite hard if you do not know the tricks, but can be managed over time once you gain the experience. However, you cannot control your traffic into taking out their credit card and pressing the "pay now" button. This obstacle is what I call the ‘friction’ that stops your customers from bringing you commissions. You may have the traffic and a wonderful sales page that can entice even the most stubborn people, but at the end of the day, it is whether they are willing to take out their credit card and part with some money.

Internet surfers will hesitate about whipping out their credit card to any ol’ site.  This creates friction, when what you want is something free smooth and as hassle free as possible.  If you eliminate this friction, you get more commissions.  The best way is to let them sign up for a free trial or a product or service.  This way the customer isn’t forking over cash for an unknown and it is a lot less pressure on them.

The answer is zero friction marketing - which is simply cost per action (CPA) with a twist. This is a hot term coined by Saj P. Once you have eliminated the need for the customer to pay, through free trials, then the customer is willing to try the service or product, and you get the commissions. These days, the pace of Internet surfers is very fast and you only have that much time to give the customers what you are offering. With zero friction marketing, you reduce the amount of time needed to convert the customer.

The best thing about zero friction marketing is that you can combine it with many modes of online marketing styles! You can use PPC and article marketing, or simply blogging. There are many ways of bringing traffic to the destination, so do not limit yourself to only a certain range of traffic methods.

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