Zero Friction Marketing Review & Premier Bonus

Cost per acquisition marketing has been around for years but maybe isn’t as well-known as pay per click.  There are a lot of obstacles for an affiliate marketer that most people don’t know about, and then they don’t understand why they aren’t making any sales.

Part of the problem that potential customers have is buying something that is a complete unknown.  This is what is called friction – you are asking someone to put out their hard earned cash for something that really isn’t an absolute necessity.  These days, it makes it even harder to get somewhere in the IM arena.  This friction of taking out a credit card and clicking on a “pay now” button is really hitting people where it hurts.

The smart thing to do then is to remove the friction.  When the pressure of buying something is removed, people breathe easier and don’t feel so stressed.  This brings you to the Zero Friction Marketing platform and here are two examples:

Offering free trials of the product and/or service is the first of the zero friction principles. People love trying out things for free, so you’ll get more customers who will try out the product first. Once the customer has tried out whatever it is and they are happy with it then they are much more likely to actually make the purchase. It may seem similar to just purchasing the product at full price, but the psychology behind offering free trials is tremendously powerful.

The other example tends to be considered more powerful because the customer isn’t required to purchase anything at all at any time.  These are the cases of being offered a product and/or service for free just for signing up.  Think of it as a promotional giveaway or freebie.  Once the customer has signed up for a FREE newsletter they then get a free pad of paper (or something like that).  The point is that the company now has contact information that THEY will end up trying to make a direct sale to.  Because you sent this unique visitor to them that signed up, you get paid.

In other words, a freebie for a freebie to the customer ends up being lots of cash in your pocket!

Affiliate marketing, or any marketing is a competitive area and difficult to break into.  Zero Friction Marketing is giving you a way to get rid of the hassle of having to make a sale.

A lot of buyers out there have become pretty savvy and are now on the hunt for whoever is offering the best bonus package.  These bonuses can be nice to have if you are looking to market in different arenas other than a CPA Network.   Problem is, when you are going up against the guru’s of the marketing world, you can’t compete with all the stuff that they offer.  So why not eliminate the problem altogether?

Remove the friction of trying to sell someone something and instead offer them a free trial for a product or service.  That way the customer doesn’t have to buy whatever it is to see if they like it and you aren’t stuck with a huge AdWords bill and no sales to cover the expense. Cost per action is one of the greatest things to an online marketer since we don’t have to make a sale with CPA.  CPA marketing profits can be smaller but you get a lot more of them and that adds up quickly.

What is frictionless marketing?

This is when you get paid for someone taking an action. These actions vary depending on the company you have signed up with. The majority of the actions consist of entering their name, signing up for a free trial, downloading a video, entering a zip code, or maybe filling out a form. The actions aren’t limited to those, but that is what they consist of for the mass majority of the programs.

You can get access to a lot of these networks by signing up at Clickbooth, but don’t go there yet because you still have to learn what to do with these programs to successfully turn them into leads.  Plus you don’t have to worry about a landing page if you don’t want to.  This is where the Zero Friction Marketing program comes into play.

Cost Per Action Marketing involves sending targeted traffic to a CPA Network.  A CPA Network is a directory that offers services, products, and trial offers.  These same offers come from separate individual companies to make up the CPA Network.  Those individual companies also use all of the other regular internet marketing strategies, such as email, video, and pay per click.  Essentially, it is a lot like Amazon.

Companies are willing to pay a CPA Affiliate a commission if their targeted traffic generates a viable sales leads for their products and/or services. The great thing about CPA networks is that a sale is not required in order for the affiliate to receive compensation.  That particlar case would apply to a free trial offer.

Another benefit to being a CPA Affiliate is that you don’t get chargebacks if something is returned because the purpose was to get that company the sales lead.

CPA offers are as varied as there are flowers; credit cards, movie services, health, grants, and so on.

Something to check into is whether or not the company paying is specific about whether or not the potential customer is a unique visitor or if you can get paid for a lead period.  No matter the case, the lead must take the ACTION of entering some sort of contact information, such as an email address, zip code, and name.

One of the main differences is that there is a CPA affiliate manager that oversees applications, sourcing for company products or services to offer through the network as well as communicating with the affiliates within the network on how to optimize their revenue.

It is a smart idea to maintain contact with the manager as they can inform you of high converting offers within the network. Obviously high converting offers means more money for you.

As an affiliate with a CPA network you could very well receive $25-$35 per lead and .15-.30 or more per unique website visitor.  If you do the math, you’ll see tha a lot of money can be made in promoting CPA offers. There are literally hundreds of networks; each offering different products and service. Apply to at least 3 or 4 CPA networks so that you can have a variety of CPA offers to market.

Saj P’s new course Zero Friction Marketing is based upon the CPA marketing methods.

From the desk of: Kristin Tope

The term CPA (cost per action) has become a big buzz word of late and that is what this course focuses on.   For those of you who don’t know what CPA marketing is, here is a bit of information:

“Cost Per Action (CPA) - Learn About Cost Per Acquisition Marketing

Cost-per action or cost-per acquisition (CPA) is a method of paying for advertising that allows you to pay for each conversion (sale, lead, download, etc.) as opposed to each time a searcher sees or clicks on your ad.”  (wordpress.com)

So, for those of you who aren’t willing to put in the time to really learn this stuff AND USE IT, this isn’t for you.  This course is designed for those who don’t have a website, product, customer list, or loads of money to spend on attracting traffic.

How To Make $100 A Day With Cpa Networks

Here is Saj P’s CPA course for the marketer at all skill levels  (or even no level).

Cost-Per-Action (CPA) is a lucrative advertising avenue many affiliate marketers are turning to for higher returns. Unlike traditional affiliate marketing, you can earn as much as $100 with CPA after you create a plan, create high quality content, find an ad network, and remain consistent in your marketing efforts. There are currently 3,000,000+ offers available on various CPA networks online. If you’d like to start earning these dollars, you need to get into the groove to understand the basics of effective internet marketing with CPA.

Make a Plan

Over 40% of today’s affiliate marketers jump in head first to sell products they’re not passionate about. They spend hundreds of hours investing in marketing schemes, product landing pages, pay-per-click ads, and useless content created by unprofessional writers. It’s a horrible expectation from any business owner to experience. Much of this can be avoided by creating a plan. Plans set you on the path to success in making $100 a day with CPA.

In your plan, you need to consider these factors:

Which networks are you going to use? How much time are you going to invest in this business? How much would you like to make per day? Where will you advertise your offers? How do you find the first offer to promote?

A lot of these questions can cause a headache if you think too much. It’s not hard. The business is quite easy; conduct a little research on CPA networks then make a choice. If you’re looking for a field that remains active no matter what - consider real estate. The real estate market needs, wants, and longs to build businesses even in a recession. Now, they are dying to get more leads to create a stronger buyers’ list while market rates are reasonably low. Are you thinking about the next move? The next thing you have to do is create high quality content to filter out prospects to work into your CPA offers.

High-Quality Copywriting

Copywriting is a persuasive writing style that sells, persuades, and engages prospects to do what you say. Well, if done correctly, you can educate prospects on possibilities to learn about your CPA offers. After creating an automated internet marketing system, you can sit back and enjoy profits. Consider the possibilities lurking around the internet for your business. You have real estate, technology, and information products such as eBooks, articles, and more.

Your copywriting can open the door to a full-fledged automatic business that requires very little work. Your CPA offers can rein the markets if you use high quality copywriting to educate prospects and create an urge to learn more by filling out a form. If you’re ready to get started, all you have to do is find a great offer online through an ad network.

Find a Network

Ad networks are available all over the internet. It’s important to find one you’re confident in, can trust, and willing to learn their payment options. You can find amazing offers by checking into real estate networks, using online lead software, or basic ad networks that offer small profits. If you’re interested in multiple industries, you can push to manage multiple CPA projects to earn $100 a day or more. The possibilities are endless, you can find more offers in your field, and you can work your way up the ladder with no problems. The best thing about CPA is you put in all of your hard work now to enjoy the benefits in the future. Take a chance. Start a CPA business today.

Copyright (c) 2009 Duncan Wierman

By: Duncan Wierman

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CPA Marketing Overview

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