Zero Friction Marketing Review & Premier Bonus

Here is the continuation of Pay Per Click Marketing Failures

• Improper Ad Grouping

You can’t have all of your keywords bunched together into one ad, so why would you bunch all of your ads together?  You have to differentiate you keyword groups to very targeted selections.  For example, group the ‘make money’ keywords together, then have a separate group for ‘home-based business’, and one for ‘business online’ and so forth.  Once you have your grouping of keywords fine tuned, you then need to go about making ads that use those particular keywords.  Understand that for each group of keywords you should have 4-5 ads based on them.  All of that together equals one ad group.

Ad Grouping is crucial to determining what ads are performing the best and the cost you are paying for said ads.  When you slap all of your keywords into one list as well as your ads your quality score hits the dirt.

• Not Using the Content Network and/or Misusing It

Unless you’ve learned how to navigate this minefield it could potentially get you slapped so hard by Google you won’t ever be able to find your site through a regular search.  This is a tricky field but can reap great rewards.

Until you learn how to utilize these content networks properly, don’t use them, because even the top marketers can screw it up.

• Doing a Blanket Selection of Countries

Just like laser targeting your keywords and ads, you have to do the same thing with what countries you select to receive your ads.  This isn’t about racism, it is about whether or not the country in general has the money to spend and/or whether or not they can speak AND read the language your are publishing in.  Stick to the countries that spend their cash, otherwise you’ll end up paying for clicks because someone thought your ad looked pretty.

• Lack of Split Testing and Making Adjustments

This goes back to Ad Grouping properly – without the proper testing of certain ads you can’t determine which ones are getting you the better conversions.  Therefore it follows that without that knowledge you can’t determine what needs to be tweaked to make it better.  Then you need to determine if your tweak made things better or worse.

Imagine that only 20% of keywords are bringing in almost all the sales. The rest is just wasted money. Without knowing which keywords are which, you shut the campaign down before it even started. The smart marketer just skims away the unprofitable keywords and reaps easy rewards.

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Whether you are newbie or not, go through the list I’ve given you and make adjustments to your campaign where needed.  This can make all the difference between maxing out a credit card with no way to pay for it versus increasing your ROI (return on investment).

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One of my upcoming bonuses AdWords Miracle will really help you to laser target your ads and get the most for your money.  Many success secrets come in a lot of different forms. Also, you need to do your landing page optimization or you’ll have a difficult time as well.

All too often new pay per click marketers end up losing their shirt because they don’t know what they are doing.  There is a strategy involved and because of this AdWord guides tend to sell like hotcakes.  One secret to success is knowing how to use pay per click advertisng as an internet marketer.  There are secret tactics that you can use, but you need to know them first as well as the things not to do.

 
There are a number of reasons why these new internet marketers fail and lots of them don’t know why.  The initial sparkle of running a business that doesn’t have inventory, product creation, low to no overhead, small start –up capital, and instant feedback on how you are doing has long been beat into the dirt.

For those of you that are new to the game, get you pen and paper out and take notes so you don’t make the mistakes that so many others before you.  Pay attention so you don’t max out your credit cards and make yourself sick to your stomach.  Here are some key reasons that your pay per click marketing can fail:

• Keywords, Keywords, Keywords – selection makes all the difference.

When you initially start out many go for the obvious keywords that are one to two words long that everybody and their brother is also using.  Because everyone else is using them you end up paying astronomical prices, and most likely they won’t convert anyways because they are too general.  Poor keyword selection means an empty wallet.

• Paying Too Much – Obvious, I know.

Thinking that you’re not going to make any money unless you are in first place is guaranteed to get your credit cards cut up.  Sometimes a newbie will actually stumble onto a great keyword and then pay a high price for the keyword to get themselves ranked number one during a search.  Unless you’ve got a sound system in place for sales and/or a big email list, you’re better off settling for a bit less traffic to keep your overhead down.

• Ignoring Quality Score:

Quality score measures several factors that Google uses to determine how relevant your website and ads are to the search term involved.  A poor quality score can also make your costs skyrocket even if you do have a high click thru rate.  Understand that the higher your quality score, the less you pay for your ads, even for the top position.

• Poor Budgeting:

One side of the coin is setting your budget way too high for an unproven ad campaign with the result that your budget just got chewed up in one day.  The flipside is setting your budget so low that you aren’t getting the maximum traffic because your ads are cut off in the middle of the day.  It can be hard to find the happy medium, but you must work at it.  New comers tend to make both mistakes and keep making them because they are absolutely clueless.

At the end of the day your click thru rate is poor, making your ad position sadly lacking, and having an empty pocketbook.

• Pathetic Copywriting Skills:

A poor looking landing page can sit and languish like the Christmas fruit cake.
Unless you make your landing page so people sit up and take notice and therefore hold their attention, your quality score will take a nosedive because you aren’t providing value targeted to their initial search.  Great copywriting skills not only keep the attention of your prospective customer, they are more likely to read it until the end.  Voi´la!  Your reward is that the customer shows their appreciation for your efforts by taking action.

Part 2 of Pay Per Click Marketing coming soon.

Don’t forget to read the review of zero friction marketing here.