Cost per acquisition marketing has been around for years but maybe isn’t as well-known as pay per click. There are a lot of obstacles for an affiliate marketer that most people don’t know about, and then they don’t understand why they aren’t making any sales.
Part of the problem that potential customers have is buying something that is a complete unknown. This is what is called friction – you are asking someone to put out their hard earned cash for something that really isn’t an absolute necessity. These days, it makes it even harder to get somewhere in the IM arena. This friction of taking out a credit card and clicking on a “pay now” button is really hitting people where it hurts.
The smart thing to do then is to remove the friction. When the pressure of buying something is removed, people breathe easier and don’t feel so stressed. This brings you to the Zero Friction Marketing platform and here are two examples:
Offering free trials of the product and/or service is the first of the zero friction principles. People love trying out things for free, so you’ll get more customers who will try out the product first. Once the customer has tried out whatever it is and they are happy with it then they are much more likely to actually make the purchase. It may seem similar to just purchasing the product at full price, but the psychology behind offering free trials is tremendously powerful.
The other example tends to be considered more powerful because the customer isn’t required to purchase anything at all at any time. These are the cases of being offered a product and/or service for free just for signing up. Think of it as a promotional giveaway or freebie. Once the customer has signed up for a FREE newsletter they then get a free pad of paper (or something like that). The point is that the company now has contact information that THEY will end up trying to make a direct sale to. Because you sent this unique visitor to them that signed up, you get paid.
In other words, a freebie for a freebie to the customer ends up being lots of cash in your pocket!
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